Bundle Performance — Justlife UAE

Mens Spa + Spa Treatment — 60% of bundle volume, >55% repeat GMV, cancel ≤5.5%. The proven engine: push bundle merchandising, upsell at booking completion, protect slot coverage.

IV Therapy — highest ticket (≈$255 sales per bundle) but 83% of its GMV is first-time. Build the repeat journey (re-purchase nudge at bundle expiry) — the single biggest AOV lever in the program.

AC Cleaning — 18% of bundle GMV cancelled and 81% appointment completion, the worst ops drag. Fix fulfillment before spending on volume; review partner SLAs.

First-bundle experience — first bundles cancel 9.1% of GMV vs 4.2% for repeat. Tighten first-booking scheduling and confirmation flow.

Demand plateau — from 1,114 (Feb) to ~660/month and flat. Retention-led engine needs an acquisition push: CRM reactivation with bundle-first offers, bundle placement in browse.

Justhealth — 9 bundles, $1.2K collected, zero recognized booking GMV. Tracking break or unredeemed bundles — investigate and pause the SKU until resolved.

Babysitting, Physiotherapy, Pet Grooming — sub-scale (<$3K each), two carry 15–18% cancel rates. No dedicated effort.